深度剖析:从VAPE APP应用,看电子烟智能化的创新与挑 In

在电子烟出海猛发展的今天,智能电子烟的出现无疑为行业注入了新的活力。智能电子烟的应用程序APP不仅为用户提供了更便捷的使用体验,利用蓝牙/NFC等通讯协议链接手机,支持数据分析和个性化设置等,帮助用户更好地管理他们的使用行为,增加产品使用体验。然而,随着智能功能的不断增加,我们也需要冷静思考这些技术带来的利与弊,避免使用科技这把双刃剑,在带来福祉时,却带来更多隐患。今天,老王将通过分析几款目前主流智能电子烟的APP,与大家一起探讨电子烟智能化、互联网化后的发展方向和特点。

In the context of the booming development of e-cigarettes overseas, the emergence of smart e-cigarettes has undoubtedly injected new vitality into the industry. The applications (APPs) for smart e-cigarettes not only provide users with a more convenient experience but also utilize communication protocols like Bluetooth/NFC to connect to smartphones, supporting data analysis and personalized settings. This helps users better manage their usage behavior and enhances the overall product experience. However, as smart features continue to increase, we must calmly consider the pros and cons of these technologies, avoiding the pitfalls of using technology as a double-edged sword, which can bring benefits while also introducing more risks. Today, Lao Wang will analyze several mainstream smart e-cigarette apps and discuss the development direction and characteristics of e-cigarettes after their smart and internet integration.

1,XEO(K11)

德国XEO的K11应用合法合规的安装在安卓和苹果手机中,提供最全面且稳定的设备管理功能。APP可以加载识别用户ID年龄信息并自定义的智能儿童锁,识别烟油种类,调用对应的加热功率,追踪位置;用户可以查看设备状态,使用信息,看到附近的使用者和商店;卖家可以获取一手使用者的使用信息,实现零备货生产。

The German XEO K11 application can be legally and compliantly installed on Android and Apple phones, providing the most comprehensive and stable device management features. The app can load and recognize user ID age information and customize intelligent child locks, identify e-liquid types, adjust the corresponding heating power, and track locations. Users can view device status, usage information, and see nearby users and stores. Sellers can obtain firsthand user usage information, enabling zero-inventory production.

特点:

合法合规:合法合规的安装在苹果和安卓手机上。

全面的设备管理:功能齐全,运行稳定,确保用户流畅的使用体验。

智能儿童锁:通过ID识别用户年龄并控制设备,并通过自定义儿童锁解锁方式,有效避免未成年人使用。

自定义加热曲线:自动识别烟油种类并加载不同加热功率,通过多重数据智能计算出最佳加热功率,确保口味始终如一

个性化设置:允许用户根据个人喜好调整设备参数,提供更个性化的使用体验。

使用统计:提供详细的使用数据,帮助用户了解自己的摄入习惯及使用量。使用数据自动上传到云端,帮助品牌商获取一手的产品使用信息,实现零备货生产和零成本召回。

设备定位:支持设备定位查找,方便用户寻找电子烟设备位置,并且可以看到附近的用户和商店,满足用户交有的需求,查找附近价格最优惠的门店。

社媒裂变宣传:与社媒平台对接,方便用户分享宣传使用体验,达到列表宣传效果。品牌商可以与用户直接沟通获取以后使用体验。

多设备管理:支持同时管理多个设备。

Features:

Legal Compliance: Can be legally and compliantly installed on Apple and Android phones.

Comprehensive Device Management: Fully functional and stable, ensuring a smooth user experience.

Intelligent Child Lock: Identifies user age through ID recognition and controls device access, effectively preventing underage use with customizable unlocking methods.

Customizable Heating Curve: Automatically identifies e-liquid types and adjusts heating power accordingly. Multiple data points are intelligently calculated to determine the optimal heating power, ensuring consistent flavor.

Personalized Settings: Allows users to adjust device parameters according to personal preferences, providing a more tailored experience.

Usage Statistics: Offers detailed usage data to help users understand their consumption habits and quantities. Usage data is automatically uploaded to the cloud, assisting brands in obtaining firsthand product usage information for zero-inventory production and cost-free recalls.

Device Location: Supports device location tracking, making it easy for users to find their e-cigarette devices. Users can also see nearby users and stores, fulfilling social interaction needs and finding the best-priced shops nearby.

Social Media Promotion: Integrates with social media platforms, allowing users to share their usage experiences easily, achieving promotional effects. Brands can communicate directly with users to gather feedback on their experiences.

Multi-Device Management: Supports simultaneous management of multiple devices.

2, VUSE (MyVUSE)

英美烟草旗下品牌VUSE的MyVUSE应用旨在为用户提供全面的设备管理功能。用户可以通过该应用查看设备状态、管理电池寿命、调整设置,并获取使用统计数据。MyVUSE还提供了个性化的吸烟体验,用户可以根据自己的喜好调整设备参数。

The MyVUSE application from VUSE, a brand under British American Tobacco, aims to provide users with comprehensive device management features. Users can check device status, manage battery life, adjust settings, and obtain usage statistics through this app. MyVUSE also offers a personalized smoking experience, allowing users to adjust device parameters according to their preferences.

特点:

全面的设备管理:用户可以轻松查看和管理设备状态,确保最佳使用体验。

设备上锁:支持用户对设备进行锁定,可以有效实现儿童防护功能。

个性化设置:允许用户根据个人喜好调整设备参数,提供更个性化的使用体验。

使用统计:提供详细的使用数据,帮助用户了解自己的摄入习惯及使用量。

设备定位:支持设备定位查找,方便用户寻找电子烟设备位置。

多设备管理:支持同时管理多个设备,

Features:

Comprehensive device management: Users can easily view and manage device status to ensure optimal usage experience.

Device locking: Supports locking the device, effectively implementing child protection features.

Personalized settings: Allows users to adjust device parameters based on personal preferences, providing a more tailored experience.

Usage statistics: Offers detailed usage data to help users understand their consumption habits and usage levels.

Device location: Supports locating the device, making it easier for users to find their e-cigarette.

Multi-device management: Supports managing multiple devices simultaneously.

3, JUUL

JUUL的应用设计简洁,主要功能包括口味识别、使用追踪和个性化设置。用户可以通过应用可以查看设备电量、并获取使用统计数据。JUUL还提供了防丢失功能,帮助用户找到遗失的设备。

The JUUL app features a simple design, with main functions including flavor recognition, usage tracking, and personalized settings. Users can check device battery levels and obtain usage statistics through the app. JUUL also provides a lost device feature to help users find misplaced devices.

特点:

简洁设计:界面简洁直观,易于上手,还在个界面展示了健康警示语。

防丢失功能:帮助用户找到遗失的设备,增加了实用性。

使用追踪:提供详细的使用数据与历史,帮助用户了解自己使用习惯及尼古丁摄入量。

设备上锁:支持用户对设备进行锁定,可以有效实现儿童防护功能。

店铺查找:提供在线店铺地图寻址功能,帮助用户快速找到周边授权零售商。

Features:

Simple design: The interface is straightforward and intuitive, making it easy to use, and it displays health warnings.

Lost device feature: Helps users locate lost devices, increasing practicality.

Usage tracking: Provides detailed usage data and history to help users understand their habits and nicotine intake.

Device locking: Supports locking the device for effective child protection.

Store locator: Offers an online map feature to help users quickly find nearby authorized retailers.

4, RAMA (YARA)

作为国内出海厂商中较早推出大屏带手机APP的智能电子烟RAMA VAPE,其手机端应用程序YARA应用则更加注重个性化体验。用户可以通过应用查看设备状态、管理输出功率、查找设备,以及定制个性化的壁纸。

As one of the early domestic brands to launch a large-screen smart e-cigarette with a mobile app, RAMA VAPE's YARA application focuses more on personalized experiences. Users can check device status, manage output power, locate devices, and customize wallpapers through the app.

特点:

设备管理:用户可以轻松查看和管理油量电量等设备状态,调整雾化输出功率。

设备查找:通过手机与设备链接,进行设备定位查找。

更换壁纸:用户可以通过手机APP设置喜欢的图片/照片作为个性化壁纸。

Features:

Device management: Users can easily view and manage oil and battery levels, adjusting atomization output power.

Device location: Connects the phone to the device for locating it.

Wallpaper customization: Users can set their favorite images/photos as personalized wallpapers via the app.

5, YOOZ (Yooz World)

Yooz World 集成了智能电子烟设备管理和个性化设置,为用户提供了便利和乐趣。通过Yooz World APP,用户不仅可以轻松地控制和同步你的YOOZ多款智能电子烟设备,还可以选择定制一些时尚的壁纸和小游戏,为用户的电子烟提供独特的风格选项。从APP界面上看,目前所有壁纸和小游戏都是免费(Free),这也意味着,一旦用户量足够大,或许会建立一个电子烟APP的应用商店的生态,为更多用户提供高级收费应用。

Yooz World integrates smart e-cigarette device management and personalized settings, providing convenience and fun for users. Through the Yooz World app, users can easily control and sync multiple YOOZ smart e-cigarette devices, as well as choose stylish wallpapers and mini-games to give their e-cigarettes a unique style. Currently, all wallpapers and mini-games are free, which may lead to the establishment of an app store ecosystem for e-cigarettes, offering premium paid applications once the user base is large enough.

特点:

设备状态:提供设备油量电量显示,了解设备目前基本状态。

设备查找:提供设备查找功能,通过触发设备音频,方便用户快速找到产品。

更换壁纸:提供多款动态壁纸供,用户可以选择个性化风格的多壁纸。

小游戏:提供小游戏下载安装到智能大屏电子烟,增加设备趣味性。

用户社群:APP内含用户社群,在私域分享兴趣爱好,与同好社交互动。

Features:

Device status: Displays oil and battery levels to understand the current basic status of the device.

Device location: Provides a device finding feature by triggering device audio, making it easier to locate products.

Wallpaper customization: Offers multiple dynamic wallpapers for users to choose their personalized style.

Mini-games: Includes mini-games installed on smart large-screen e-cigarettes, adding fun to the device.

User community: Contains a user community within the app for sharing interests and social interaction with like-minded individuals.

6, FIREROSE (ArcticDolphin)

模块化换屏智能出海电子烟品牌FIREROSE的手机应用ArcticDolphin,提供了基本的设备管理功能,包括设备连接、使用追踪和个性化设置。用户可以通过应用查看设备电量、调整吸烟强度,并获取使用统计数据。

The ArcticDolphin app from modular screen smart e-cigarette brand FIREROSE provides basic device management functions, including device connection, usage tracking, and personalized settings. Users can view battery levels, adjust smoking intensity, and obtain usage statistics through the app.

特点:

更换壁纸:支持选择和消费者自定义壁纸,打造个性化大屏体验。

设备监测:同时可链接多个设备进行油量电量实时监测。

数据统计:自动对用户使用的口味、每日/周口数进行统计,了解使用习惯及摄入量。

设备定位:对电子烟设备进行地图定位查找,方便找到附近设备。

Features:

Wallpaper customization: Supports selecting and customizing wallpapers for a personalized large-screen experience.

Device monitoring: Can connect multiple devices for real-time monitoring of oil and battery levels.

Data statistics: Automatically tracks user preferences, daily/weekly puffs, and helps understand usage habits and intake.

Device location: Provides map-based location tracking for nearby devices.

7,Swype/VOOKBAR (WearinOS)

概述:在海外被玩坏了的自带操作系统的Swype(参见Swype的P图狂欢),以及出海品牌VOOKBAR的应用都是WearinOS,本质上是一个智能手环/手表的可穿戴设备APP,在搭配电子烟产品使用后,可实现电量显示、更换壁纸功能,其他的健康监测功能以及与手机互动的功能与手环并无二异。

Overview: The Swype app, which has been misused overseas, and the VOOKBAR app are both WearinOS applications. Essentially, they are wearable device apps for smart bands/watches that, when used with e-cigarette products, can display battery levels, change wallpapers, and provide health monitoring functions similar to those of the bands.

特点:

更换壁纸:用户可以选择APP自带或上传壁纸(表盘),实现个性化壁纸功能。

使用统计:提供详细的使用数据,帮助用户了解自己的吸烟习惯。

电量显示:支持设备电量显示,似乎无法看到关于油量监测的信息。

健康管理:一定程度上提供综合的健康数据,包括运动追踪等。

Features:

Wallpaper customization: Users can choose from built-in wallpapers or upload their own (watch faces) for personalization.

Usage statistics: Provides detailed usage data to help users understand their smoking habits.

Battery display: Supports displaying device battery levels, but seems unable to monitor oil levels.

Health management: Provides comprehensive health data to some extent, including activity tracking.

Horizontal Comparison

基于以上基本分析,整理各家出海电子烟品牌手机APP的对比表如下:

Based on the above analysis, a comparison table of various overseas e-cigarette brand mobile apps is organized as follows:

通过对比表格的分析,我们可以看到智能电子烟手机APP应用在功能上的多样性和创新性。海外头部品牌VUSE、JUUL虽然设备简单,不带屏幕,但APP上功能丰富,它们不仅为用户提供了更便捷的使用体验,还通过数据分析和个性化设置,帮助用户更好地管理他们的使用行为。这些积极的功能无疑是值得鼓励的。

Through the comparative analysis, we can see the diversity and innovation of smart e-cigarette mobile apps in terms of functionality. Leading overseas brands like VUSE and JUUL, despite their simple devices without screens, offer rich app functionalities. They not only provide users with a more convenient experience but also help them better manage their usage behavior through data analysis and personalized settings. These positive features are undoubtedly commendable.

大屏电子烟虽然提供了更丰富的交互体验,但会增加青少年对电子烟的好奇心和使用欲望。此外,一些应用过度强调社交功能和娱乐功能,可能会使用户忽视电子烟的本质,增加成瘾的风险。我们需要对那些可能带来负面影响的功能保持警惕。

While large-screen e-cigarettes provide a richer interactive experience, they may increase curiosity and desire for e-cigarettes among teenagers. Additionally, some apps overly emphasize social and entertainment features, which may lead users to overlook the essence of e-cigarettes and increase the risk of addiction. We need to remain vigilant about features that may have negative impacts.

作为行业从业者,我们有责任推动智能电子烟应用朝着更健康、更负责任的方向发展。那些真正有助于用户健康的功能,如健康监测、使用追踪和个性化设置等,值得我们深入探寻。这些功能不仅可以帮助用户更好地管理他们的使用行为,在增加设备互动性使用体验的同时,还可以促使他们监测控制尼古丁的摄入量,最终实现减害的目标。

As industry practitioners, we have the responsibility to promote the development of smart e-cigarette applications towards healthier and more responsible directions. Features that genuinely benefit user health, such as health monitoring, usage tracking, and personalized settings, are worth exploring in depth. These functionalities can not only help users manage their usage behavior better but also encourage them to monitor and control their nicotine intake, ultimately achieving harm reduction goals.

另外一个需要关注的是,智能电子烟应用收集了大量的用户数据,包括使用习惯、地理位置和健康信息等。这些数据的安全性至关重要,采取严格的措施来保护用户的隐私,避免数据泄露和滥用,也是避免智能电子烟陷入桎梏的关键要素之一。

Another important aspect to consider is that smart e-cigarette applications collect a large amount of user data, including usage habits, geographic locations, and health information. The security of this data is crucial, and implementing strict measures to protect user privacy and prevent data breaches and misuse is key to avoiding pitfalls in the smart e-cigarette industry.

结语

科技的真正使命是服务于人类的福祉,而不是成为新的健康威胁。总的来说,带APP交互的智能电子烟兴起为行业带来了新的机遇和挑战。电子烟出海厂商们应该充分利用这些技术,帮助用户更好地管理他们的尼古丁摄入行为,通过互动增加产品体验从而提升附加值,避免因创新而陷入被诟病和违规的窘境,推动行业朝着更健康、更负责任的方向发展,最终实现健康和科技的双赢。

The true mission of technology is to serve the well-being of humanity, not to become a new health threat. Overall, the rise of smart e-cigarettes with app interaction brings new opportunities and challenges to the industry. E-cigarette manufacturers should fully utilize these technologies to help users better manage their nicotine intake, enhance product experience through interaction, and avoid falling into criticism and violations due to innovation, thereby promoting the industry towards a healthier and more responsible direction, ultimately achieving a win-win situation for health and technology.

——部分摘自“维斯物化出海”公众号

Partially excerpted from the WeChat public account 'Vapesee

https://mp.weixin.qq.com/s/VgITCWhJkw8OpHvUgGCUNw


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